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As an extension of your marketing team, bahous develops an event marketing strategy consistent with your marketing objectives with a focus on value and results. Our goal is to successfully showcase your corporate image and build excitement about your market offering. This is achieved by:
  Selecting strategic tradeshows for client to exhibit at during calendar year
  Driving booth selection process to maximize client's visibility
  Reinforcing identity and branding through creative and dimensional show presence
  Suggesting and executing desired pre-show marketing options within all budgets
  Identifying, negotiating and coordinating all aspects of sponsorship and promotional opportunities
  Determining and suggesting appropriate level of show participation
  Advising public relations contact of show-sponsored public relations events
  Monitoring competition's participation at marketing events


Clients benefit from our extensive expertise in creative advertising, media planning, negotiations and placement, collateral material and promotional item design, and product packaging knowledge. Our objective is to preserve the necessary synergy between your corporate identity and your distinctive event offering. This challenge is met by:
  Creating appropriate theme for exhibit consistent with event's target audience
  Coordinating and directing use of graphics, signage, and other audio/visual mechanisms
  Assisting with the development of theater presentations or live show entertainment
  Identifying demo needs and providing feedback on effectiveness of offering
  Developing concept for giveaways and other promotional items
  Determining design and coordinating production of staff uniforms
  Qualifying show literature for exhibit purposes


A substantial investment is made when purchasing or leasing booth properties. We strive to ensure that your investment is maximized by selecting and maintaining a custom exhibit that is aesthetic, versatile, scalable, and of sound structural integrity. These goals are attained by:
  Acting as main liaison with client's exhibit house to ensure quality care of all booth properties
  Offering established and competitive contacts with exhibit houses, designers and other vendors
  Identifying, qualifying and selecting new exhibit house services
  Managing design process and execution of construction/re-fabrication projects within budget and deadlines
  Providing feedback to exhibit house regarding booth damage and other maintenance issues
  Negotiating service level, storage and rental contracts with exhibit houses
  Completing pull & ship requests for outbound booth shipments